The idea of Kroff, Inc. began with casual conversations between Keith Kronk and Fred Potthoff, two co-workers and water treatment professionals. They shared the same sense that there was a demand in the water treatment marketplace for an elite chemical company that only hired experienced consultants, and who fostered a corporate culture that gave freedom to express entrepreneurial ambitions.
Kroff Chemical Company Is Launched
In 1988 Kronk and Potthoff merged their last names to form Kroff Chemical Company Inc. Their first few years of business was focused on the steel industry with other accounts falling into the light industrial, commercial and industrial sectors.
Joining With Enthusiasm
Kroff hired their first employee in 1990. “As we hired people, we let them gravitate towards industries that they felt strongest in like hospitals, universities or coal,” said Potthoff. “We knew hiring seasoned and enthusiastic employees was key to growing our business in industries that were new territories.”
Growth was Inevitable
Following this simple philosophy of hiring experienced, ambitious and entrepreneurial-minded experts in their industry led to a natural progression of six companies within a six year period:
2007Kroff Facilities Services
2008Kroff Well Services
2009Kroff Process Technologies
2011Kroff Lab Services
2013Kroff Food Services
2019Kroff Landfill Technologies
We’re a bottom-up run organization. This is how we’ve grown. We listen to the people in the field who are engaged with customers and their problems.”
Co-founder Kroff, Inc.
Expanding into Global Markets
In 2008, Kroff International Limited was launched to expand the founders’ unique corporate ideal of building a “business within a business” to countries around the globe. Today strategic ventures with partner companies and organizations in Asia, Europe, Africa and South America work together to maximize operation efficiencies, meet regulatory compliance measures, and execute green and sustainable solutions.
Kronk and Potthoff’s vision to build a company around client-based services and solutions, and a culture that rewards employees who express entrepreneurial ambitions, has created hundreds of leaders across eight companies. It all adds up to One Kroff.
“This is a history we’re proud of, but it’s just the beginning, Our future room for growth is only expanding.”