About

There is rarely, if ever, a one-size-fits-all water treatment solution. Kroff leverages this mantra to stand apart from other companies by delivering custom-formulated water treatment products and services specific to each client’s set of challenges. Our professionals collaborate to mix creative thinking with combined experiences in order to provide compliant solutions that maximize ROI. Along the way, we aim to make the world greener and a better place to live.

About

There is rarely, if ever, a one-size-fits-all water treatment solution. Kroff leverages this mantra to stand apart from other companies by delivering custom-formulated water treatment products and services specific to each client’s set of challenges. Our professionals collaborate to mix creative thinking with combined experiences in order to provide compliant solutions that maximize ROI. Along the way, we aim to make the world greener and a better place to live.

Progressive Solutions Focused on ROI

Progressive solutions and reduced costs are two goals Kroff brings to every client’s business across dozens of different industries. Our innovative research and development focuses on finding ways that realize exceptional ROI so long-term, mutually-benefiting relationships may grow.

Progressive Solutions Focused on ROI

Progressive solutions and reduced costs are two goals Kroff brings to every client’s business across dozens of different industries. Our innovative research and development focuses on finding ways that realize exceptional ROI so long-term, mutually-benefiting relationships may grow.

Positive Environmental Solutions

Kroff assumes a high level of corporate social responsibility (CSR) to its clients and the communities in which they serve. By doing so, we become examples of how to be stewards of positive environmental change. These high standards surpass strenuous CSR objectives that are outlined in our 2019 Sustainability Report, and have been awarded an EcoVadis Silver Recognition Level rating.

Commitment to Safety

Safety is part of every one of Kroff’s core values. We are uncompromising in our commitment to the health and safety of our employees and customers. Our goal is to continually improve our EMR ratings, demonstrate leadership in the workplace, and promote safe practices always. At Kroff we speak a lot about accountability, and we will expect all employees to adhere to our safety practices and continually participate and employ those standards to keep our team members safe. Safety is the responsibility of all employees, whether it be those in top management or those in the field.

We have excellent ratings from:
ISNetworld
Browz
Contractor Compliance
Avetta
ComplyWorks
First, Verify

Dedication to Quality

At Kroff, we believe that Quality is one of the keys to successful client engagements.  We achieved our ISO-9001 Certification which means Kroff has met and continues to meet the standards set forth by the International Organization for Standardization (ISO) for a Quality Management System.

As a result of our integrated approach towards quality, many of our clients realize outcomes such as improved processes, reduced waste, and lower operating costs just to name a few.

Our Lab

Kroff laboratories are equipped with advanced equipment that provide unique testing results that isn’t always available elsewhere. Experiments are conducted by doctoral-level scientists who focus on being expedient, nimble, accurate and providing comprehensive analysis to varying operations. Their patented chemistry provides advanced water analysis that surpasses industry benchmarks and ultimately delivers EPA compliant solutions and reduced expenses.

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Our Co-Founders

In 1988, co-founder Keith Kronk collaborated with Fred Potthoff to form Kroff Chemical Company, building the organization on client service and a commitment to hiring talented and experienced salespeople. Under their dual leadership, Kroff has grown at a remarkable rate of 20 percent annually.

Fred Potthoff

Fred Potthoff has realized his vision of a water treatment company that helps customers lower the total cost of their operations through a combination of service and customized solutions.

During his 35-year career, Potthoff has created a track record of serving clients in nearly all industrial sectors. Prior to founding Kroff, he spent 16 years at Nalco Chemical Company and the previous two at Glaxo Welcome Pharmaceutical Company. His experience serving clients in the paper, steel, refining, food and utilities industries formed his understanding of customers’ challenges, and strengthened his ability to analyze problems and develop innovative solutions.

Keith Kronk

Keith Kronk expressed early in his career as a corporate marketing trainee with Westinghouse that he wanted to build his own business.

This partnership achieved that that dream by taking advantage of Kronk’s sales abilities and Potthoff’s experience and expertise. The results is a company that enables employees to grow in their jobs and expand their abilities without management interference. Kroff personnel are encouraged to build a business within a business.

Kronk now specializes in forming strategic alliances with partner companies and sourcing quality and affordable raw materials to better service clients’ needs and budgets.

Our History

The Kroff history is a lineage of vision, innovation and growth. It’s a story that began with two men who shared a vision on how to build businesses within a business, and continues more than 30 years later with eight companies under one name.

Our History