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Kroff, Inc. Reflects on a Productive 2010 with Re-Launch of Two Business Units and Significant Growth in Another

Company Anticipates Continued Growth in 2011 Despite Uncertain Economic Times

PITTSBURGH, December 13, 2010 – Kroff, Inc., one of the fastest-growing water treatment companies in the United States, is looking back on a year of growth and expansion as 2010 comes to a close. During a period of economic uncertainty and instability in many manufacturing sectors, the 22-year-old Pittsburgh-based company re-launched two of its key business units. Increased gas exploration in the Marcellus Shale Region in Pennsylvania contributed to significant growth in another business unit.

"Looking back, 2010 was a year for many companies to recalibrate and determine how they would proceed in what can only be described as unpredictable times. Despite these challenges, Kroff continued to prosper and to grow," said Fred Potthoff, co-founder and co-owner of Kroff, Inc. "Our agile business model was primed to respond to increased demand for services, particularly in the Marcellus Shale Region, and that has provided plenty of opportunities to expand our customer base and apply our expertise."

In August, Kroff engineered the re-launch of Kroff Process Technologies, Inc. (KPT), which provides proprietary production process chemicals and technologies to the primary metals industry. KPT assists primary metals producers in developing and finishing products with an array of custom chemicals and cutting-edge technologies aimed at optimizing plant efficiencies and reducing costs.

This fall, Kroff Materials Reprocessing, Inc. (KMR) expanded its reach and offerings in the growing market of recycled industrial byproducts, including waste oil. KMR established new headquarters in a 28,000-square-foot facility located in Belcamp, Md., which replaces the company's former headquarters at the Severstal North America facility in Sparrows Point, Md. The new facility has comprehensive processing and storage capabilities, and KMR is offering door-to-door reclamation and delivery services to its customers. The company specializes in recycling oil and other industrial byproducts produced by the transportation industry (automotive dealerships, automotive service stations and other related businesses) as well as heavy industry and construction.

"KMR's new facility is strategically located along the I-95 corridor in Belcamp, Md. That places KMR within reach of customers in Maryland, Pennsylvania, Delaware, Virginia and Washington, D.C.," Potthoff added. "With its newly established headquarters, KMR also plans to venture into new product areas that include recycling of oil filters, anti-freeze, oil/water separator cleaning and service, oil drum collection and disposal, lab services, fuel oil additives, and dust suppressants."

In western Pennsylvania and in other parts of the commonwealth, natural gas exploration and drilling have reached a fevered pitch as companies tap into the rich reserves in the Marcellus Shale Region. To meet environmental regulations, many of those drilling companies are relying on Kroff Well Services, Inc. (KWS) to develop frac water flowback and production brine remediation procedures. Kroff's sophisticated laboratory equipment, advanced software designs, and team of highly experienced consultants have secured a position for KWS at the forefront of engineering frac fluid designs and flowback treatment technologies that are environmentally responsible and affordable.

"The natural gas reserves in the Marcellus Shale Region may provide a source of energy for the country for decades to come, which means the drilling activity we are witnessing right now will only grow," Potthoff added. "It also means that the demand for the expertise offered by KWS will only increase in 2011 and beyond."

About Kroff Inc.
Kroff, Inc. is one of the fastest-growing, full-service water treatment companies in the United States. With patented chemistry, experienced consultants and a commitment to innovation, Kroff engineers solutions for clients that ensure environmental compliance and save money. The company includes: Kroff Chemical Company, Inc. (KCC), providing custom-blended chemicals and processes for water and wastewater treatment; Kroff Facilities Services, Inc. (KFS), enabling companies and organizations to outsource their water treatment services; Kroff Process Technologies, Inc. (KPT), providing process cleaners and lubricants to support the metals production and fabrication industries; Kroff Well Services, Inc. (KWS), offering remediation of flowback waters and production brines for frac water reuse; Kroff International, LLC, with projects in Japan, Europe, Africa and South America; Kroff Lab Services, Inc. (KLS), offering exceptional speed and precision in water analysis and the expertise of a doctoral-level analytical team; Kroff partners with companies in primary metals, manufacturing, health care, and energy and more. Founded in 1988, Kroff is headquartered in Pittsburgh, PA.